How Does FunnelFLARE Track
FunnelFLARE is a behavioral marketing automation system that tracks individual prospects engagement with marketing assets through various technologies. The main technologies being used are
- Transparent Pixels
- Tracking scripts
- Phone call recording
- Online chat
- Encoded links
- Social media engagement
A cookie is a small data text file that a web site sends to your browser, which is stored on your system. Websites can only access the information from a cookie sent by the Site. FunnelFLARE cannot access cookies sent by other web sites or the information contained therein. Additionally, FunnelFLARE cannot learn your e-mail address or any other information about a website visitor through the use of a cookie. The only way FunnelFLARE can learn such information is if the visitor specifically and voluntarily submits that information to FunnelFLARE, for example, by entering data on one of the FunnelFLARE webforms.
Identifying FunnelFLARE Cookies
These cookies are used to identify an individual user on a web asset. As with all cookies, FunnelFLARE does not track cross domain engagement.
Note: Users not wanting to be tracked by FunnelFLARE cookies can either block all cookies, browse incognito, or not browse the site.
A transparent pixel is an image file that is embedded in an email. When the file is loaded into an email client the image is uploaded from an FunnelFLARE server. This enables FunnelFLARE to register that an email has been opened. A transparent pixel is the same as any image on an email, this is not strictly required to track an email open; the transparent pixel ensures at least one image is included on every email.
Note: Users not wanting to be tracked by FunnelFLARE Transparent pixels can choose not to download images.
FunnelFLARE uses a tracking script to track website engagement. The tracking script, if embedded on a web page, will call back to the FunnelFLARE. This enables FunnelFLARE to capture website visit information, link clicks, time on a page, etc.
Note: Users not wanting to be tracked by FunnelFLARE scripts can disallowing java-scripts to run on the website.
Any call made using an FunnelFLARE tracked number can be potentially recorded. The configuration of this is done on a per number basis by the user of FunnelFLARE. In many regions phone call recording requires at least one (if not both) of the parties to have knowledge of the recording. FunnelFLARE offers users the ability to configure a ‘whisper’ or a ‘preamble’ message the alerts the caller that the call is being recorded.
Note: Users not wanting to have their call recorded by FunnelFLARE can avoid this by choosing not to proceed with a recorded call.
FunnelFLARE records all conversations made using Olark Chat. This is used to detect interests and or capture contact information.
Note: Users not wanting to be tracked by FunnelFLARE during a chat either by blocking java-scripts in the browser or by not engaging on chat.
FunnelFLARE is a link tracking platform. An FunnelFLARE user can create tracked links to collect information on who is interested in a specific topic/website/etc. The link, when clicked, FunnelFLARE will capture the IP address of the requester, the destination of the link, and if possible, upload a cookie to the person’s browser.
Note: Users not wanting to be tracked by FunnelFLARE should not click on the tracked links.